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::: Marilyn forever :::

Taormina FilmFest 2002 is prepared to celebrate the forty-year commemoration for the death of Marilyn Monroe - August 5, 1962 - especially bearing in mind that for many recent editions the logo of the event has been the never-forgotten image of the great Hollywood star. A peculiar feature that must be taken into consideration this year.
When the actual director of our Sicilian festival, Felice Laudadio, took on the guidance of the screenings, meetings, retrospectives, and tributes of this exhibition, he asked the Rotella Studio - a (practically) direct affiliation of the multi-disciplinary creations of renowned artist Mimmo Rotella, today managed by his nephew Fabio - to create a meaningful logo for the Taormina yearly rendezvous.
This is how Fabio Rotella and his collaborators came up with the idea to "parcel-ize", and give movement to the image of Marilyn Monroe that Mimmo Rotella had autonomously re-interpreted in 1962 (well before the serial reproductions of Andy Warhol) based on the film by Jean Negulesco How to Marry a Millionaire (1953), creating something like a triptych with an immediate visual and stylistic impact.
Ever since, and every year, the Rotella Studio has renewed the logo - naturally centered on Marilyn, an icon of great expressive effect - in a dynamical way, renewing the original image with more and more passionate visual interpretations "from the inside".
The 2002 edition of the Taormina FilmFest displays a significant emblem of Marilyn Monroe in an exquisitely graphical key: the intention was to work on the original image with a creative process at 360° using the most updating techniques of cinema, of the "figural" techniques, and of graphic elaborations.
This method of intervention on a pre-existent data (Marilyn's image) gave us the possibility to reach a completely inedited result, by now tested. In other words, the "ragged" image of Marilyn is now on a dark background, in contrast to the rigorous black and white silhouette, interweaved with color intrusions to the backdrop of the logo itself and to the original source of the portrayal. A tribute to Hollywood and mostly, to the endless d'antan, in becoming, forever…

Marilyn Monroe by Sauro Borrelli


       
Programme - Diamond Awards -Grande Cinema al Teatro Greco -Cinema dal Mondo - Nastri d'argento - BNL International Short Film Award - BNL I Siciliani Short Film Award -Paul Morrissey the trilogy - A tribute to Sergio Leone - Marilyn forever - Our partner BNL - Our sponsors - Beyond Cannes - Conference - Shows - Books - Taormina Arte - Press release - Press conferences - Services - Download - Contacts - TFF2001 - Home
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