::: Marilyn forever :::
Taormina FilmFest 2002 is prepared to celebrate the forty-year
commemoration for the death of Marilyn Monroe - August 5, 1962 -
especially bearing in mind that for many recent editions the logo
of the event has been the never-forgotten image of the great Hollywood
star. A peculiar feature that must be taken into consideration this
When the actual director of our Sicilian festival, Felice Laudadio,
took on the guidance of the screenings, meetings, retrospectives,
and tributes of this exhibition, he asked the Rotella Studio - a
(practically) direct affiliation of the multi-disciplinary creations
of renowned artist Mimmo Rotella, today managed by his nephew Fabio
- to create a meaningful logo for the Taormina yearly rendezvous.
This is how Fabio Rotella and his collaborators came up with the
idea to "parcel-ize", and give movement to the image of
Marilyn Monroe that Mimmo Rotella had autonomously re-interpreted
in 1962 (well before the serial reproductions of Andy Warhol) based
on the film by Jean Negulesco How to Marry a Millionaire (1953),
creating something like a triptych with an immediate visual and
Ever since, and every year, the Rotella Studio has renewed the logo
- naturally centered on Marilyn, an icon of great expressive effect
- in a dynamical way, renewing the original image with more and
more passionate visual interpretations "from the inside".
The 2002 edition of the Taormina FilmFest displays a significant
emblem of Marilyn Monroe in an exquisitely graphical key: the intention
was to work on the original image with a creative process at 360°
using the most updating techniques of cinema, of the "figural"
techniques, and of graphic elaborations.
This method of intervention on a pre-existent data (Marilyn's image)
gave us the possibility to reach a completely inedited result, by
now tested. In other words, the "ragged" image of Marilyn
is now on a dark background, in contrast to the rigorous black and
white silhouette, interweaved with color intrusions to the backdrop
of the logo itself and to the original source of the portrayal.
A tribute to Hollywood and mostly, to the endless d'antan, in becoming,
Monroe by Sauro Borrelli